Ambient Assisted Living market and business analysis

One of the objective of the AALIANCE 2 Project was to foster the AAL market and to examine business models and their demand. Some of the aspects taken into account are:
  • Capture the current market status for AAL, along with key market trends
  • Examine business models, in terms of their suitability for emergent market demand
  • Identifying gaps between current offerings and those required for emergent care models
  • Define priorities for service delivery research and associated business model development to facilitate market growth across the European region in AAL

A review of the AAL market was carried out and described as the intersection of three different markets: Telecare, Telehealth and Smart Homes/home automation, among which telecare is the most established with services available across Europe.

For this project, we have developed a matrix that gives us a different view on regional readiness (infrastructure, availability of services, financial implications). 

The AAL Matrix takes into consideration the Affluence spectrum (Comfortable – Less Affluent) as designed by CAMEO (a demographic segmentation system that classifies neighbourhood postcodes by affluence) and topography (rural and urban populations).  By overlaying topography with the affluence spectrum, we get an idea of the market potential of a particular region.

Poland and Sweden matrix segmentation

When comparing two possible markets we can see where the difference lay within similar parameters.
Both are Rural areas, both are Comfortable on the Affluence scale.  However, the differences such as access to housing, care and connection are better in Sweden in this instance.  While at the same time, State Support is Limited to a degree in both countries.